Hertz Iceland

Hertz Iceland operates car rentals from multiple locations including Keflavík International Airport (KEF), Reykjavík Downtown, Reykjavík Domestic Airport (RKV), and regional airports in Akureyri, Egilsstaðir, Ísafjörður, Höfn, Bíldudalur, and towns including Hafnarfjörður and Skagaströnd. The fleet includes economy and compact cars, mid-size and full-size models, 4x4 SUVs rated for highland F-roads, campers (sleeping 3), motorhomes, electric Teslas, plug-in hybrids, passenger vans seating 7–9, cargo vans, and luxury vehicles. All vehicles are under two years old and regularly serviced.

Rentals can be picked up and dropped at different locations. Standard coverage includes Collision Damage Waiver (CDW) and Third Party Liability (TPL); optional add-ons cover gravel protection, sand and ash damage, zero excess liability, and 24/7 roadside assistance. Winter rentals (November–March) include studded or non-studded winter tires. The site specifies driver age minimums ranging from 20 to 25 depending on vehicle type. Hertz Iceland requires a valid driver's license, credit card in the driver's name, and passport or national ID. One-way rentals are available with variable fees. Rates are highest June–August and lowest November–March; the site notes that the full-to-full fuel policy means customers refuel before return or pay Hertz refuelling fees and service charges. Founded in 1971, Hertz Iceland has been recognised by the World Travel Awards as Iceland's Leading Car Rental Company multiple times, including 2017, 2019, 2020, 2021, 2022, and 2025.