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Loan the Look

Loan the Look is a London Portobello Road rental boutique founded 2020 with Ganni Saint Laurent Tory Burch and Emilia Wickstead.

Loan the Look operates a fashion rental service based in London, offering dresses, jumpsuits, jackets, ski wear, and bags from designers including Alexander McQueen, De La Vali, Emilia Wickstead, and others. Items are categorized by occasion—holidays, weddings, ski trips, and birthdays—with rental prices starting from £50. Customers can browse the collection online or visit the London studio to try items on before renting. The site states that deliveries within two hours are available for London clients, and rental prices vary by item, with some pieces showing retail RRPs ranging from £300 to £2,500. Returns are described as "fuss free" with expert cleaning included in the rental. The site does not specify minimum rental periods, deposit amounts, or insurance terms on the homepage, though these may be detailed in the full terms or returns policy.

Rental types

Fashion
Designer and luxury fashion rental

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