London, United Kingdom

Or Collective

Or Collective is a UK childrenswear rental subscription from £36/month founded by ex-COS head of buying with sustainable minimalist brands.

Or Collective offers a children's clothing rental subscription for babies and toddlers across the United Kingdom. Members choose from four subscription tiers: The Mini (5 pieces, £24/month), Mix and Match (10 pieces, £38/month), The Capsule Collection (15 pieces, £54/month), or The Or Wardrobe (20 pieces, £69/month). The collection features brands including Bobo Choses, Tiny Cottons, Studio Koter, Claude & Co, and The Simple Folk, with a focus on design-led garments made from organic cotton and sustainable materials.

Members can swap pieces unlimited times for the same monthly fee, with no commitments and no charges for stains or wear and tear. The company professionally cleans garments with a B-Corp certified partner using tailored care. There are no cancellation penalties. Membership spots are released monthly with a waitlist system in place. Or Collective positions itself around supporting circular fashion for children rather than constant new purchases.

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